Yufei Shen
Assistant Professor of Information Systems
Nova School of Business and Economics, Portugal
I am a tenure-track assistant professor in the Operations, Technology, and Innovation Management area at the Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa, Portugal.
My research explores the business value and societal implications arising from the usage of emerging information technologies in the context of digital marketing and healthcare.
I obtained a Ph.D. in Management (specialized in Information Systems) from HEC Paris, France.
Contact me: yufei.shen@novasbe.pt
Research Interests
Topics: Online Advertising and Media; Consumer Privacy; Algorithmic Business Value; Healthcare IT
Methods: Causal Inference; Advanced A/B Testing Design; Deep Learning for NLP