Yufei Shen

Assistant Professor of Information Systems

Nova School of Business and Economics, Portugal

I am a tenure-track assistant professor in the Operations, Technology, and Innovation Management area at the Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa, Portugal. 

My research explores the business value and societal implications arising from the usage of emerging information technologies in the context of digital marketing and healthcare. 

I obtained a Ph.D. in Management (specialized in Information Systems) from HEC Paris, France.

Contact me: yufei.shen@novasbe.pt

 Research Interests