Yufei Shen

Assistant Professor of Operations, Technology, and Innovation Management 

Nova School of Business and Economics, Portugal

I am a tenure-track assistant professor in the Operations, Technology, and Innovation Management area at the Nova School of Business and Economics (Nova SBE), Universidade Nova de Lisboa, Portugal. 

My research explores the business and societal implications arising from the usage of emerging information technologies in the context of digital marketing and healthcare. 

I hold a Ph.D. in Management (specialized in Information Systems and Operations Management) from HEC Paris, France. I obtained a master's degree from Peking University and a bachelor's degree from Wuhan University, China.

Contact me: yufei.shen@novasbe.pt

 Research Interests