Working Papers/Working in Progress

1. Yufei Shen, Klaus Miller, Xitong Li. "How Does Disabling Cookie Tracking Impact Online News Consumption?"

   • Presentations: Digital Economy Workshop Rotterdam 2024; EMAC 2024

2. Zhihua Zhu, Zheng Cai, Chenglong Li, Nian Si, Yufei Shen*. "Measuring the Value of Boosting Algorithms in Online Advertising: A Two-Sided Randomized Ghost Ad Experiment" (*corresponding author)

   • Presentations: CODE@MIT 2022; ESSEC-HEC-Warwick IS Workshop 2022; INFORMS Annual Meeting 2023; Renmin University of China, School of Economics

3. Yufei Shen, Lianlian (Dorothy) Jiang, Dimitrios A. Andritsos, Xitong Li. "Regional Spillover Effects of Health Information Systems Integration: Evidence from Prescription Drug Monitoring Programs", Revise and Resubmit

   • Presentations: CIST 2019; ICIS 2019; SCECR 2020

Other Conference Presentations

1. Yufei Shen, Xitong Li. "The Value of Privacy in Online Advertising." INFORMS Annual Meeting, October 24 – 27, 2021, Anaheim, CA.

Industry Collaboration

• Tencent (Advertising and Marketing Services)