Yufei Shen, Lianlian Jiang, Dimitrios A. Andritsos, Xitong Li. "Spillover Effect of Prescription Drug Monitoring Program Integration on Prescription Opioids Consumption"
Presentations: CIST 2019; ICIS 2019; SCECR 2020
Many states in the U.S. have promoted integrating Prescription Drug Monitoring Programs (PDMPs) into local electronic health records (EHRs) to combat the opioid crisis. We document that such within-state PDMP-EHR integration in a neighboring state could increase the quantity of consumed prescription opioids in counties of a focal state. This undesired spillover effect could be mitigated when the two states have interstate PDMP data sharing.
Zhihua Zhu, Zheng Cai, Yufei Shen*. "Measuring the Value of Boosting Algorithms in Online Advertising: A Two-Sided Randomized Ghost Ad Experiment"
* Corresponding author
Presentations: CODE@MIT 2022; ESSEC-HEC-WBS IS Workshop 2022
We propose a novel experimental methodology to estimate the economic value of algorithmic interventions in the setting of online advertising, which is a two-sided online marketplace. Our method prevents various sources of interference and greatly reduces the variance of estimates, compared to conventional A/B testing approaches.
Yufei Shen, Klaus Miller, Xitong Li. "The Intrinsic and Extrinsic Value of Consumer Privacy in Online News Consumption: The Case of Cookie Tracking"
Online consumers adopting privacy-preserving techniques might simultaneously enjoy an increased intrinsic value of privacy (e.g., stronger perception of privacy control regardless of economic outcomes) and a decreased extrinsic value of privacy (e.g., less personalized recommendations). We empirically separate the intrinsic and extrinsic components of consumer privacy, and link them to consumer behavior, using a unique clickstream dataset provided by a reputable news publisher.
Working in Progress
Yufei Shen, Klaus Miller, Xitong Li. "Paid Content and Polarization of Online News Consumption"
Yufei Shen, Lennart Kraft, Xitong Li, and Bernd Skiera. "How Does Privacy Protection Hurt Small- and Medium-sized Firms? Evidence from Disabling Cookie Tracking in Online Advertising"
Yufei Shen, Xitong Li. "The Value of Privacy in Online Advertising"
Presented at INFORMS Annual Meeting 2021. Rested Due to data flow restrictions.
Ongoing Research Collaboration with Industrial Partners
Tencent (Advertising and Marketing Services)